Our mission
To create distinctive, high-quality fashion that brings contemporary design and African creativity together, empowering clients to express individuality with confidence, elegance and authenticity.
PJ Prejoy Fashion House
Where heritage meets contemporary elegance.
West African heritage. Contemporary British elegance.
PJ Prejoy Fashion House is an award-winning international fashion brand bridging West African heritage with contemporary British elegance.
Operating across the United Kingdom and Nigeria, Prejoy celebrates individuality, cultural pride and craftsmanship through bespoke tailoring, contemporary ready-to-wear collections and premium hair essentials.
The house brings together cultural expression and modern design to create fashion that allows people to communicate who they are, where they come from and how they want to be seen.
Our story
Every stitch tells a story of identity, resilience and style.
Founded in 2022, PJ Prejoy Fashion House emerged with a singular vision: to create vibrant, high-quality fashion that empowers women and girls of all ages to express their authentic selves with confidence.
Rooted in West African heritage and influenced by contemporary British elegance, Prejoy combines traditional African aesthetics with modern silhouette design, thoughtful tailoring and distinctive craftsmanship.
A defining moment came in 2023 with the launch of the Ankara Township Collection at Warri Fashion Week. The collection captured attention on the runway and received extensive coverage in major Nigerian publications, including Vanguard and The Nation.
The brand's growing creative profile subsequently extended into the international arts community, with recognition by Arts Council England under the Global Talent scheme.
In 2024, PJ Prejoy Fashion House entered a new chapter, expanding its presence into the United Kingdom while maintaining its Nigerian roots.
Today, PJ Prejoy Fashion House operates across the United Kingdom and Nigeria, continuing its journey toward becoming a globally recognised fashion house while remaining grounded in exceptional quality, cultural identity, inclusivity and timeless elegance.
The divisions
One house. Three expressions.
- 01
PJ Prejoy Fashion
Bespoke | Ready-to-Wear | Contemporary
Custom bespoke tailoring and contemporary ready-to-wear pieces for women and girls.
- 02
PJ Prejoy Men
Tailored | Contemporary | Traditional
Stylish ready-to-wear and traditional attire for men and boys.
- 03
PJ Hair
Premium Hair | Styling Essentials
Premium hair extensions and styling solutions designed to complete the Prejoy look.
Our purpose
Fashion should tell your story.
At Prejoy, fashion is more than what you wear. It is identity. It is culture. It is confidence. It is the freedom to express yourself.
Our purpose is to create fashion that gives people the confidence to communicate who they are while celebrating the heritage and creativity that shape them.
Our vision
To build a globally recognised fashion house representing African creativity through contemporary design, exceptional craftsmanship and outstanding customer experience.
Our foundation
Core values
- 01
Creativity
We embrace imagination, experimentation and distinctive design.
- 02
Craftsmanship
We value precision, quality and the details that make a garment exceptional.
- 03
Heritage
We celebrate African culture while continually exploring new expressions of it.
- 04
Individuality
We believe fashion should reflect the person wearing it.
- 05
Excellence
We strive for excellence across design, production, service and experience.
Brand journey
A house in motion.
- 01
2022
The beginning
PJ Prejoy Fashion House launches as a female-focused fashion brand created to empower women and girls through distinctive fashion.
- 02
2023
Ankara Township
The Ankara Township Collection makes its runway debut at Warri Fashion Week, attracting significant attention and national media coverage.
- 03
2023
Industry recognition
Joy is inducted as a highly recommended member of the Fashion Designers Association of Nigeria (FADAN).
- 04
October 2023
Global recognition
Joy is officially recognised as a Global Talent in Fashion by Arts Council England.
- 05
December 2023
UK Global Talent Visa
Joy is awarded the UK Global Talent Visa, creating a pathway for the brand's international expansion.
- 06
2024–2025
A new international chapter
The brand expands into the United Kingdom, establishing its UK presence while continuing operations in Nigeria. The house also develops its ready-to-wear and PJ Hair divisions.
- 07
2026
The UK flagship
PJ Prejoy Fashion House opens its flagship UK retail location in Brinsworth, Rotherham, while maintaining active operations at its Nigerian studio in Benin City.
The founder
Gedu Joy Jolomi
Founder & Chief Executive Officer, PJ Prejoy Fashion House
Gedu Joy Jolomi is the founder and creative driving force behind PJ Prejoy Fashion House.
An international fashion designer and Global Talent visa recipient, Joy brings together scientific discipline, creative expression and technical fashion training in her approach to design.
She holds a Bachelor of Science (BSc) and Master of Science (MSc) in Animal and Environmental Biology, with a Toxicology specialisation, alongside a formal Trade Certificate in Fashion Design and Crafts.
Her multidisciplinary background contributes a meticulous, analytical approach to structure, textile selection, garment construction and detail.
Since founding PJ Prejoy Fashion House in 2022, Joy has led the brand's evolution from a Nigerian fashion venture into an international fashion house with operations spanning Nigeria and the United Kingdom.
- Education
- BSc and MSc in Animal and Environmental Biology (Toxicology specialisation); Trade Certificate in Fashion Design and Crafts.
- Background
- International fashion designer and UK Global Talent visa recipient.
The founder
Founder milestones
- 2022
Founded PJ Prejoy Fashion House.
- 2023
Inducted as a highly recommended member of the Fashion Designers Association of Nigeria (FADAN).
- 2023
Presented the Ankara Township Collection at Warri Fashion Week.
- October 2023
Recognised as a Global Talent in Fashion by Arts Council England.
- December 2023
Awarded the UK Global Talent Visa.
- 2024–2025
Expanded operations into the United Kingdom and developed the ready-to-wear and PJ Hair divisions.
- 2026
Opened the UK flagship retail location in Brinsworth, Rotherham.
Beyond fashion
The woman behind the house.
Beyond her work in fashion, Joy is a wife and mother of three.
Family is an important part of her life and continues to inspire her perspective on confidence, grace, individuality and the role fashion can play in life's meaningful moments.
Her journey reflects a belief that ambition and family, creativity and responsibility, heritage and innovation can coexist.
Recognition & press
Recognition & press
- Award
Award-Winning Fashion Brand
PJ Prejoy Fashion House
- Recognition · 2023
Ankara Township Collection
Warri Fashion Week
- Press · 2023
Vanguard
- Press · 2023
The Nation
- Recognition · October 2023
Global Talent in Fashion
Arts Council England
- Recognition · December 2023
UK Global Talent Visa
United Kingdom
- Recognition · 2023
Highly Recommended Member
Fashion Designers Association of Nigeria (FADAN)
- Milestone · 2026
UK Flagship Retail Location
PJ Prejoy Fashion House
- Press · 2023
“I inherited fashion talent from my mum” — PJ Prejoy’s Jolomi Gedu
Vanguard Allure
Read feature on Vanguard Allure (opens in a new tab) - Press · 2023
“Fashion has always been in me from birth” — PJ Prejoy’s Jolomi Gedu
The Sun Nigeria
Read feature on The Sun Nigeria (opens in a new tab)
Where to find us
The United Kingdom and Nigeria.
Flagship Store
PJ Prejoy Fashion House — UK Flagship Store
9 Howarth Gardens Brinsworth, Rotherham S60 5GH United KingdomStudio
PJ Prejoy Fashion House — Nigeria Studio
Plot 9 Chevron Estate, Ohoghobi Off Sapele Road Benin City, Edo State NigeriaCompany information
The house, formally established.
- Trading name
- PREJOY FASHION HOUSE
- Legal name
- PJ PREJOY FASHION HOUSE LIMITED
- Company number
- 15860307
- Founder
- Gedu Joy Jolomi
- Website
- www.prejoyfashion.co.uk